Using Machine Learning to Forecast Sales for a Retailer with Prices & Promotions

Using cutting-edge machine learning models, SupChains delivered a forecasting model for an international FMCG reducing its forecast error by 30% compared to the benchmark and cutting its bias to virtually zero. The client used the forecast to plan its 2023 purchasing budget.

Business Situation

The client, an international FMCG retailer operating more than 10,000 stores, enjoys the position of a European leader. They partnered with SupChains to develop a…